"As Chief Executive of Chelsea Village Group I had full responsibility for our hotel and restaurant operation. In discussion with GM it became obvious that the Sales and Marketing team were enthusiastic but lacked direction and focus. With only a small budget available we could not employ a full time Sales Director.

We decided to appoint an external consultant to focus the sales team and set up the necessary procedures which would remain in place after the consultant had left. We decided to appoint Ursuline Edwards-Sutton because she brought great experience in Sales and Marketing, her colleague brought good knowledge of computer systems and the GM had worked with them before with great success.

The consultancy took approximately four months to complete with the resultant establishment of clear procedures for dealing with enquiries, tracking progress and completing a detailed negotiation. One year later the procedures put in place were still working and the client base had been shifted away from a bias towards tour groups with the resultant pick up in RevPar and occupancy. Though all this may sound obvious, the cultural change that had to take place was enormous and would not have happened without the work undertaken by Ursuline.

Such was her success with the hotel sales team that I asked her to develop similar practices for the football club and travel business. I also asked her to set up and facilitate an 'away day' to tease out the objectives, strategy and annual targets and how best to achieve them. In both cases these went down extremely well and resulted in an energized sales team focused upon achieving the desired goals.

I have no hesitation in recommending Ursuline and her team."

Michael Russell
Chief Executive
Chelsea Village & Chelsea PLC